Debsan is a paint & decorating store located in the heart of downtown Natick, MA. We are a full service design center with the best quality home decorating products at competitive prices. Buy with confidence as our decorators can help you pull together the look for an entire room.

Our decorators have years of experience and are ready to work with you to perfect your decorating vision. At Debsan you can use the same decorator for all of your projects—including paint selection, wallcoverings, flooring, carpeting, window treatments, drapery and upholstery—providing you with consistency in your design. If needed, our decorators can also consult with you in your home.



In a retail environment that has experienced significant changes including new product development, technological advancements, changes in buying patterns and the birth of the big-box discount stores, Debsan has succeeded where other similar businesses have failed. The company’s long-standing commitment to innovation, quality merchandise, fair pricing and outstanding personal service- delivered by a knowledgeable and long-term sales staff, has factored in its success.

Debsan The Decorating Store is located at 25 Main Street, Natick, MA. The business was founded in August 1947 by Betty and Joe Greenberg and was purchased by Ben and Steve Greenberg, sons of Betty and Joe, in 1984. Ben Greenberg became the sole owner in 1996.

In 1967 the business was relocated to its current site at 25 Main Street and the name was changed to Debsan The Decorating Store. Its product line was diversified to include carpeting, flooring and window treatments.


Color Matching

Test your colors first. We have over 4000 colors available!

Decorating Services

Let our decorating experts help you find the items for your home.


Our knowledgable staff can answer all of your design questions.

Competitive Pricing

We sell the best home decorating products at the fairest prices.

Ben Greenberg


Ben Greenberg is the owner, leader, motivator and innovator behind Debsan. His family founded the store in 1947 and Ben became the sole owner in 1996 with a passion for maintaining the family atmosphere within Debsan. He has kept up with new product development and introduced new technologies & programs in the store. Ben is the driving force behind the Debsan difference where you get a unique, personal experience every time you shop. Stop by and say hello!